Spring 2022

Small Business Needs Index

Small business owners from around the world search every day for the things they need on Fiverr. This index analyzes the fastest growing search terms based on the millions of searches across the Fiverr platform and predicts what's trending for small businesses at the moment.

Global Themes

Based on this analysis of the largest percentage increase in search terms over the past six months across Fiverr’s marketplace, two clear trends have emerged for small businesses at the moment. It has become very clear that businesses are tapping into service providers who can help them with the ins and outs of growing their business. At the same time, small business owners are also looking into innovative new ways to maximize profits and revenues.

Global Themes

Exploring New Trends

As Web 3.0 becomes more prevalent, entrepreneurs and small business owners are familiarizing themselves with the technology and figuring out how they can implement it into their business models. Forward-thinking businesses are exploring how they can promote themselves in the Metaverse, how they can create strategies for crypto and crypto payments and in what ways they can use the technology around NFTs to authenticate their work.

Metaverse

The Metaverse is officially here. Companies are relying on these services to recreate office spaces, create digital product lines, host events and more. And it’s not limited to only the big brands. Digital platforms have also started to roll out tools to help small businesses offer virtual experiences in addition to product photos without starting from scratch.

3D CAD Modeling

+297%

Fiverr freelancers can earn up to $10,000

Bloxburg House Builder

+181%

Fiverr freelancers can earn up to $10,000

3D Art

+167%

Fiverr freelancers can earn up to $10,000

NFT

NFTs are so much more than just digital art. They present ways for businesses of all sizes to protect themselves and make money. They can help in preventing fraud, building out a customer loyalty program, secure funding and help with fundraising for charity. With little to lose, small business's bottom line may see significant gains, as NFT popularity shows no signs of slowing down.

NFT Art

+3504%

Fiverr freelancers can earn up to $10,000

NFT Marketplace

+428%

Fiverr freelancers can earn up to $10,000

NFT Promotion

+289%

Fiverr freelancers can earn up to $10,000

Crypto

It cannot be lost on any small business owner that the third-most cited reason for going crypto was to stay ahead, or just keep pace, with competitors. If these trends continue, it seems that small business adoption of cryptocurrencies is becoming less of a competitive advantage and more about competitive survival.

Crypto Whitepaper

+248%

Fiverr freelancers can earn up to $10,000

Crypto Logo

+185%

Fiverr freelancers can earn up to $10,000

Crypto Promotion

+174%

Fiverr freelancers can earn up to $10,000

Global Themes

Growing Your Business

The Great Resignation has given rise to a new wave of entrepreneurs, as people have determined that the flexibility and autonomy that working for oneself brings about is better than a full time job working for someone else. With so many new businesses having been founded in the last year, this year is all about the services that will help them attract new customers and grow.

Scaling the Business

Having a great idea and bringing it to life is just the beginning. Founders need to figure out the necessary tools to grow and scale their business. Data shows services that help them raise money, save them time, and provide a seamless, hassle-free experience are at the top of their list.

Logistic Website

+268%

Fiverr freelancers can earn up to $10,000

Fundraising Promotion

+234%

Fiverr freelancers can earn up to $10,000

Bubble.io

+204%

Fiverr freelancers can earn up to $10,000

Business Promotion

No matter how good a business concept or idea is, it will not last if nobody knows about it. That is why promotion is a key element for success. Ensuring the business is easily searchable, in addition to having solid social media presence, has never been more important. These can generate substantial payoffs, even for businesses at an early stage.

Promotional Video Ad

+453%

Fiverr freelancers can earn up to $10,000

Social Media Content Manager

+361%

Fiverr freelancers can earn up to $10,000

Google Ads Adwords PPC Campaign

+193%

Fiverr freelancers can earn up to $10,000

Country Data

While the global themes highlight key areas that are trending around the world, it is also interesting to look at how the needs of small businesses differ from country to country. Below are trending searches in seven of Fiverr’s key markets.