As businesses became aware of new opportunities to advance through AI, searches for AI-related services on Fiverr skyrocketed. The number of searches for “ChatGPT” in the last six months were comparable to searches for “Facebook” and high-demand services such as “Product Design.”

‍Companies are looking for freelance experts skilled in using specific generative AI tools. As a result, searches for platforms like “Jasper,” an AI content generation platform for businesses, exceeded those of typically high-volume searches, such as “TikTok Video” and “Custom Logo.” Many companies are exploring ways to integrate AI into their business platforms through AI applications, working with skilled freelance developers to build custom AI solutions. Since the beginning of the year, earnings for freelancers offering AI services related to programming & tech — such as AI app development — were responsible for the majority of revenue for AI services.

While the full impact of the global economic downturn remains uncertain, there are signs consumers have become more price-conscious and are cutting back on spending. For small business owners and online retailers, this means sharpening their marketing strategy to keep customers shopping, even when wallets are tight.

Navigating a challenging market, business owners are looking for experts to help them tailor their strategies on platforms like Etsy and Shopify. Searches for freelancers with expertise as strategists and managers on these platforms saw a major uptick, as business owners look for guidance on how to draw in new and retain existing customers.